City staff recently made a presentation to city council on their new Strategic Regional Marketing Plan.
I think that their logo is kind of clever.
They start with the fact that three cities dominate the region:
Then they join them into one combined presentation:
In the spirit of truthfulness maybe the white square in the middle should be black to represent the economic black hole that we live in.
Their subtext could include:
- Spend a night in El Paso, we have the highest hotel motel tax rate in the state of Texas.
- Buy a home in El Paso, we have the second highest homestead property tax rate of the 50 largest cities in the United States
- Come to Juarez, most people don’t get killed
Las Cruces is looking pretty good.
We deserve better