According to the September 24, 2016 Statement of Ownership, Management, and Circulation published by El Paso Times they distributed 26,190 copies of their August 26, 2016 edition.
The population of the city is somewhere greater than 681,000, with the county coming in above 838,000.
Using the city numbers that means that our only daily newspaper is bought by 3.85% of the population. Many people in the newspaper industry think that each copy gets read by approximately 2.5 people. That could mean that a whopping 9.62% of our population reads the Times.
Contrast that with the Albuquerque Journal with daily circulation around 90,000 copies and a population (including Rio Rancho) of about 650,000.
Just how relevant is the Times?
We deserve better