The El Paso Times has introduced a new format that in addition to being pleasant to look at has larger print. I am really enjoying the larger print.
It is a shame that the content on the page is shrinking, thereby conveying less information to the readers.
The front page of the July 26, 2013 edition is an example. Allowing for margins on the top and bottom and on the sides, my calculations show that there are about 210 square inches available for printing.
This front page had three news articles on it. The rest of the space was occupied by advertising, headlines, pictures, and indexing information. The actual written articles occupied about 41 square inches of the page.
20 percent
In other words only 20 percent of the front page contained reporting. If they can get it up to 26 percent then they will achieve the same percentage as the loser in the last mayoral election.
Times are changing in the newspaper business. Newspapers are struggling to find ways to preserve their existing circulation numbers and would certainly like to increase them. They claim not to have enough money to spend on reporting. The Times is not the only newspaper that has resorted to this technique.
I don’t envy the people who are struggling with this problem. I can however tell them that this reader would like to see more unbiased, in-depth reporting instead of what we have been seeing lately.
I hope that the Times can find it’s way.
Muckraker
Posted by Muckraker
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