Rewarding failure

EPISD has a contract with an out of town marketing firm “to implement a comprehensive long-term plan to market the District’s unique instructional programs and the District’s message, target market, method of communication, deliverables, timelines, costs, and methods used to assess results of the promotion, and expected outcomes.”

The contract was awarded June 26, 2016 .  With a third extension of the contract the district will have spent $312,500.

The 2017-2018 school year showed a decrease of 1,201 students.

The 2018-2019 school year shows a decrease of 1,829 students.

It doesn’t look like this money was well spent.

We deserve better



4 Responses to Rewarding failure

  1. Fed Up says:

    If they hired a marketing firm like Burton or Sanders Wingo that money would have at least stayed in the community. The fact that Cabrera pushed to hire an out of town firm tells you something.


  2. Anonymous says:

    Maybe we can just give them a participation trophy and call it a day.


  3. chico says:

    The quality of this marketing campaign is pathetic.

    For example, the billboards are incredibly busy. It’s difficult to read when driving by at 65.

    Any decent marketing firm knows that you keep the message simple and easy to read on the interstate.

    Whoever they hired is incompetent.


    • Dan Wever says:

      The EPISD has already paid this company over $900,000, this $312,500 will be added to that.
      Cabrera for Commissioner (If they raise the salary and bennies)
      This is probably what the Republican Education Reform people are shooting for.


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