EPISD has a contract with an out of town marketing firm “to implement a comprehensive long-term plan to market the District’s unique instructional programs and the District’s message, target market, method of communication, deliverables, timelines, costs, and methods used to assess results of the promotion, and expected outcomes.”
The contract was awarded June 26, 2016 . With a third extension of the contract the district will have spent $312,500.
The 2017-2018 school year showed a decrease of 1,201 students.
The 2018-2019 school year shows a decrease of 1,829 students.
It doesn’t look like this money was well spent.
We deserve better